Messaging & content marketing
Foundational messaging, sustainable growth
Unlock your sales potential by building strong connections with your B2B health tech audience
Because you’re not a marketer
When your startup is ready for growth, you need great marketing content.
Website copy, sales sheets, white papers, case studies—there are so many options.
But what content do you need? What should it say? How do you create it?
Finding the answers can feel impossible.
Research, analysis, style, tone, topics, formats, channels, distribution, scheduling—so many decisions must be made long before you ever write a word.
That’s where we come in.
We deliver everything your health tech startup needs to start landing customers and build the foundations for long-term, sustainable growth.
“We did a full rebrand in a very short amount of time, and I love the final result!”
Allison Hall
Founder & CEO, Branchly
Marketing isn’t your thing
You have a lot going on. So many priorities fall on your shoulders.
While you’re great at what you do, you can’t manage everything. It’s better to focus on your strengths.
You try to create content, but it’s tough and takes a long time. You might finish a blog article here and there, or maybe some thought leadership or a LinkedIn post when you can.
But without clear brand messaging, you lack the vision and consistency to make meaningful progress.
Freelancers might help at some point. But you’re not ready for that yet. You’re missing the foundational insights they need to create powerful content.
You need foundational messaging first
Forget about white papers and blog posts, case studies and landing pages. None of that matters in the beginning.
The most important step for creating effective content marketing is to get inside your prospects’ heads.
Discover how they feel, think, and talk about every aspect of their jobs and the pain points your solution solves, including any challenges that might hinder a purchase.
With that info, you can build a blueprint of what your marketing content will look like—a plan to keep every effort laser-focused on the same goals.
That’s exactly what we do.
“Doug and the HealthTech Content team are such a pleasure to work with. I strongly recommend them for B2B companies in the healthcare technology space.”
Adam Norris
Founder & COO, Untangle Health
How it works
Step 1
See if we’re a fit
Book a quick chat to see if your needs match our services. This is a free, no-pressure, no-commitment call that only takes about 20 minutes.
If it’s not a good fit, we’ll say so. But if it is, we’ll let you know how to move on to Step 2 when you’re ready.
Step 2
Get a health check
Your next step is understanding what your current situation looks like. That’s why we start every project with a Content Health Check.
This gives you a 360° overview of your brand and lays out all the ways content marketing can propel your long-term growth.
Step 3
Start your plan
Your Content Treatment Plan builds on your Health Check to deliver the foundational assets you need for great content marketing.
After our 1-2 day intensive, you’ll walk away with finalized versions of everything you need to start creating hard-hitting content.
“HealthTech Content always has us covered. They are a seamless part of the work we do.”
Adam Turinas
Founder & CEO, healthlaunchpad
Not your average content marketing agency
B2B healthcare is a tough market. You have long sales cycles with multiple audiences demanding lots of info and nurturing.
It can be especially difficult as an early-stage startup poised for growth. You’re constantly juggling priorities, with changes coming at you left and right.
It feels impossible to manage it all.
You need a partner who understands your unique situation and knows how to help.
Content development at startup speed
You don’t have time for bloated, drawn-out messaging projects. Those can last for months and only feel worthwhile because they take up so much of your calendar.
But it doesn’t have to be like that. There’s a better way.
From start to finish, we deliver your customized brand messaging in under 30 days. This includes a full analysis of your needs and a 1-3 day intensive where you’ll walk away ready to hit the ground running on your content.
Humanizing B2B healthcare marketing
Your content speaks to an educated, well-informed audience. But that doesn't mean it should read like a textbook. When it does, your sales suffer.
You’re better off using plain language that sounds casual and natural. Even with a healthcare audience, your content should feel authentic, like it’s delivered by a person, not a business.
There’s a fine line between content that’s both informative and easy to consume. We’ve been walking it for years.
Sharing your brand’s personality
Telling people you’re the best is meaningless. Every solution says that.
Even if it’s true, being the best isn’t enough. Your audience is too busy to care about solutions that don’t stand out.
You have to make people pay attention—not by being the best—but by being different.
We work hard to uncover what makes your brand unique and develop the best ways to communicate that with your ideal customers.
We’ll make their ears perk up and pay attention to what you say.